Challenges are a trend that has gone viral on social media over recent years.
This might help you to promote your course and form a connection with your followers through a shared interest in a current topic. This is also a great way to expand your reach and build your community faster.
How to organize a challenge on social media
❇️ Come up with a catchy idea that includes the challenge element
The first step is to propose a challenge theme that helps your target audience connect with the idea or objective. It should also be intuitive and easy to achieve, so it's clear from the word go.
A good example is the "ice bucket" challenge. You automatically know that the challenge involves a bucket of ice. The rest comes easily. The simpler the topic and the objective, the faster it will spread.
❇️ Include an action to carry out for each potential participant
The next step to creating a hit social media challenge is making sure each action and following actions are clearly set out. Essentially, your participants need to know why they're doing what they're doing at each stage and what they will get out of it. This is the best way to motivate people to join in. The human need for a sense of belonging as well as the drive to help others also leads people to accept these types of challenges. So the clearer the rules and aim, the better.
❇️ Now choose a great hashtag.
The hashtag is a key element of any publication as it's how users will tag you in their photos to be included in the challenge. Choose something easy to remember that hasn't been used before.
To choose a hashtag, all you have to do is put a hash symbol (#) before the word or phrase you want to include. For example: #soonatdomestika.
Remember to include your name or artist name so it's easier for your followers to relate the challenge to your brand and who's behind it.
❇️ Invite your community to join the challenge before it starts
Send a personalized email to your audience informing them of the challenge and inviting them to take part to create a buzz and boost the results.
❇️ Interact with the participants
Check the hashtag frequently, like your participants' photos, and leave comments. This will help you to feel more connected to your community and they'll also feel more motivated to participate and spread the word.
❇️ Try and get a celebrity or influencer to join your challenge
The next ingredient to making your challenge go viral is getting a celebrity to participate. They'll have a bunch of followers ready to copy whatever it is they're doing. Their trend-setting status mustn't be overlooked.
To sum up, a clear call to action as well as an easy-to-execute challenge are the keys to its success.