The photo-sharing app Instagram has become the favorite platform for millions of users thanks to its creative content, intuitive design, and tools for positioning products and brands.
If you are using Instagram, here are some tips on how to efficiently promote your course:
✅ Share relevant content:
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- Educational: tips, tricks, guides, tutorials, and references.
- Engaging: Q&A sessions, polls, lives, and surveys.
- Promotional: special offers, milestones (reach one thousand students), positive student reviews, and students' final projects.
- Entertaining: memes, before/after, and trends.
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✅ Frequency calendar: we recommend your post at least three times a week, choosing between:
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- Photo/image: 2 a week.
- Carousel: 2 a week.
- IG video/reel: 2 a month/3 a week.
- Lives: 1 a week.
- Stories: 4 to 8 a day.
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✅ Photo captions:
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- Keep it short, the ideal length for Instagram is between 138-150 characters.
- Use simple, easy-to-understand vocabulary.
- Make it easy to read by separating text with spaces and into paragraphs!
- Tell an engaging story.
- Ask your followers questions.
- Provide information about next steps.
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✅ Include calls to action:
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- To get likes: like this post if…, double tap if you agree, double tap if you like this post.
- To get comments: tell me what you think about..., do you agree?, Comment below with your favorite.
- To get sales: click the link in my bio to…, send me a DM for more info.
- To get content saved: save this post for later, save this post if you found it useful.
- To get tags and shares: tag a friend, tag someone who needs to see this.
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✅ Create a Domestika-based content calendar:
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- Your course's launch anniversary.
- Exclusive course content.
- Student projects.
- Special days: your birthday, for example.
- Contests.
- Milestones (e.g., I reached 10K students!).
- Positive course reviews.
- Interesting facts or stories from your students.
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