Your communication tone
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- Each of your interactions on social media should have a clear objective accompanied by an equally clear message.
- Always keep your audience in mind when posting or interacting on social media.
- Be open and approachable.
- Share relevant news and information about your specialty/sector.
- Include calls to action, ideally one or two of the following, as too many may lead to confusion. Examples: link in bio, share your project and tag me, save this post for inspiration, etc.
- Craft your own story on social media. Everyone loves a good story.